Equestrian operations
Lessons, trail riding, western horsemanship, and clinics — run by a family that's out there every day.
Harborwood Farm
Glenvar · Salem, VA
Harborwood Farm
Glenvar · Salem, VA
Now Hiring · Part-Time · Salem, Virginia
We're looking for one AI-fluent content creator to shoot it, cut it, post it, and grow it. Instagram, Facebook, YouTube. Drones, DSLRs, four-wheelers, and the saddle.
The Short Version
We have 204 acres, a growing herd, a five-star guest house, a full events calendar, four-wheelers, drones, and a genuinely great story that almost nobody knows yet.
We need one person who can turn all of that into content that actually fills memberships, clinics, and guest-house bookings.
This is a growth job with a camera.
About Harborwood Farm
A few years ago we moved to the farm with 7 horses. Today Harborwood Farm is 204 acres in Salem, Virginia — and we're bringing in 37 more horses to build toward a 40+ horse riding club and membership operation.
Lessons, trail riding, western horsemanship, and clinics — run by a family that's out there every day.
The core growth engine. Building toward 40+ horses and a full member program — this is what the content strategy is built around.
An active, five-star-reviewed stay on the property — with the Blue Ridge framed right in the kitchen window.
A restored log home with a stone chimney and double porches. The landmark at the center of the property.
Land clearing, forestry mulching, fence lines, barn buildout, heavy equipment. Family and staff doing the work, in real time.
Horses arriving by the trailerload. Acreage being cleared. A farm being built in real time.
The growth story is the content — and almost no equestrian brand has this kind of raw material.
Why This Role Exists
Our advantage is authenticity, access, and speed. We need someone who can compound that into audience, and turn audience into revenue.
The four commercial outcomes you own
Harborwood equestrian memberships are the primary scoreboard.
Seats sold, riders signed up, waitlists built.
Nights booked and repeat guests at the Guest House.
Tack, feed, trailers, equipment, apparel, and local brands.
Followers matter — but only as a leading indicator of those four things.
What You'll Actually Do
This is a full-stack creator role, not a specialist role. You won't be handed a shot list — you'll build one.
Hard Requirement
This is a requirement, not a bonus. We're a small team with limited hours, and AI is how one person produces at the level of a small agency. You should already be using AI for:
If you can't show us your AI workflow, this isn't the right fit.
Who We're Looking For
We care more about a real account you actually grew than a polished reel you made for a class.
Years of agency experience. We would rather find someone with high-performer instincts and a real growth trajectory and build them into a great creative lead than hire a résumé.
If you're early in your career and hungry, you are exactly who this posting is for.
Schedule
We need you here when the interesting things happen: events, clinics, construction, horse deliveries, trips. And we'll work around your class schedule to make that possible.
Expect a mix of scheduled shoot blocks and the occasional short-notice "get out here, this is happening" day.
How to Apply
No cover letter. No résumé required. Shoot and edit about 60–90 seconds the way you'd actually post it, and tell us:
Judge yourself on the first three seconds. If your hook doesn't land, neither will ours.
Our Hiring Process
The video is required — it's the fastest way for us to see how you think and how you cut.
A high-level look at your experience and how you approach content.
Walk the farm, meet the horses, and find out whether you actually like it here.
A real short assignment on the farm, paid at your hourly rate. We don't ask anyone to work for free.
If we both like how it went, we make it official.
Why Take This Job
You'll build a brand's entire channel strategy from near-zero — on 204 acres, with 40+ horses, drones, and a story in motion. And you'll be able to point at the followers, the bookings, and the revenue you created.
If it works, this becomes a full-time role with a bigger budget and a team.
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